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St. Petersburg (February 25, 2022) – IndyAutomotive and Motorsport Network Today introduced the important thing findings of the 2022 Global IndyAutomotive Fan Survey. Launched in January, the Global IndyAutomotive Fan Survey was commissioned by INDYCAR, hosted by Motorsport Network, and analyzed by Nielsen Sports, international data, knowledge and measurement consultants. Conducted in 11 languages on the Motorsport.com platform and receiving suggestions from greater than 53,000 followers in 147 nations, the survey revealed that INDYCAR has gained a loyal and accepted fanbase lately, rising its rank amongst youthful and extra numerous demographics. is maintained.
Unsurprisingly, whereas the US comprised 56% of the survey responses, the highest 5 nations additionally included France, the UK, Japan and Canada, suggesting elevated curiosity internationally for the NTT IndyAutomotive sequence. This improve displays an expanded and extra numerous viewers, highlighted by 37% of respondents below the age of 35 and 12.2% of respondents figuring out as feminine. This is the second highest feminine participation fee for a world racing sequence survey performed by the Motorsport Network.
“INDYCAR is growing – at a historic and rapid pace,” mentioned Mark Miles, President and CEO of Penske Entertainment Corporation. “Our product line is viewed as competitive and exciting, and just as we have attracted new and talented drivers to our region, we have also seen commendable success in attracting new devotees to our ranks. As we INDYCAR We are deeply encouraged by the picture provided by the Global IndyCar Fan Survey and remain confident that the future is bright for the NTT IndyCar Series and its stars.”
Overall fan approval of the racing product may be very excessive. The prime 5 traits of INDYCAR, because the survey exhibits, are: “competitive,” “exciting,” “entertaining,” “rising” and “dangerous.” With over 80% of respondents rated INDYCAR as “competitive” noticed.
Findings from the Motorsport Network’s IndyAutomotive Global Fan Survey point out that followers primarily need to watch races stay on TV. Most INDYCAR customers at the moment are watching races by a mix of cable and streaming platforms, with the latter now being overtaken by free-to-air viewing. Paywalls proceed to be a priority for some followers in particular markets, doubtlessly decreasing entry to stay races. Social media has grow to be the main platform for non-race weekend content material for all followers and the principle supply of all INDYCAR content material for these on the under-35 set.
Based on survey respondents, esports is more and more related to INDYCAR followers, with gaming taking over nearly half of the week. This quantity rises to 85% amongst 16-24-year-olds and to 70% amongst 25-34-year-olds, suggesting a robust viewers for the upcoming launch of an INDYCAR-focused online game title.
“Working on this largest-ever Global IndyCar fan survey has been fascinating and the inevitable conclusion is that fans continue to believe IndyCar is on its way out,” mentioned Motorsport Network President James Allen. “INDYCAR is the pre-eminent single-seater racing championship in North America, but has long been followed in other continents by leading international drivers racing there. Today, the international makeup of the grid is reflected in the survey’s findings, With a strong geographic spread outside North America. While the series has loyal followers among older age groups, especially in the US, INDYCAR will closely study the data of its new, younger and female fans internationally. Richer content Thanks to the internet and social media that provide easy access to INDYCAR, today anyone anywhere can become a fan of INDYCAR. And gaming and esports are clearly going to play a significant role in the future. It will be interesting to see what happens in the next few years. How do trends develop?
Despite the COVID pandemic, there is still a strong desire to participate in live races. More than 80% of the respondents expressed their desire to participate in the live race, while almost 50% of the respondents indicated that they have participated in the live race in the last 5 years. One of the biggest factors cited as preventing live race attendance is the inability for fans to attend local races, especially outside North America.
From an ecological point of view, young fans place more importance on green initiatives in motorsport, and while most were satisfied with what INDYCAR is doing for greenery, more than 20% of female fans believe that INDYCAR needs to be on the sustainability front. But more should be done.
“Behind the success of the Formula One fan survey, it is a pleasure to partner with Motorsport Network in yet another global motorsport survey. Our partnership not only provides interesting insights on a variety of motorsport topics but actionable fan opinion as well. Which can help the series grow and develop something that appeals to fans old and new. I look forward to running my next survey with Motorsport Network to find out more insightful opinions from our vast global motorsport fan base ,” said Nigel Geich, Senior Vice President, Global Motorsport, Nielsen Sports.
Findings of the survey came out today early in the 2022 NTT INDYCAR Series season and included the size and demographics of the game’s audience, fan disposition and attitudes towards the sport, their affinity for INDYCAR races, teams, drivers, and their consumption. Racing as a remote and live audience.
Additional key findings from the 2022 INDYCAR Global Fan Survey include:
Venue and Competition
- The top 5 most important races for fans are the Indianapolis 500, Long Beach, Road America, Laguna Seca and St. Petersburg.
- INDYCAR fans are delighted with the mix of tracks (road, road and oval) and believe they provide the best test of a driver’s talent, and they also feel it is a game featuring the right balance of sport and entertainment. Sports are healthier now than they were 3 years ago. ,
- INDYCAR WANTS FOR FUTURE FANS:
- Feature multiple suppliers in key range areas
- Keep the Indy 500 as a double point event
- Minimize stewarding interference and let drivers race
- Manage team operating costs and prioritize close racing over technological innovation
- Fans are strongly against changing the race format and show little appetite for qualification modifications.
Top Teams, Drivers and Races
- About 80% of fans support multiple teams and drivers.
- Younger fans under the age of 24 are more likely to follow a single driver.
- The fan-favorite driver in South and Central America and Asia-Pacific is more than twice as likely to follow.
- Team Penske was voted as the overall favorite team with 19% of the votes, followed by Andretti Autosport and Arrow McLaren SP, who finished second with 17% of the votes to round out the top 3 teams.
- Romain Grosjean was voted the poll’s most popular IndyCar driver, with 32% of fans placing him in their top 3 and almost 12% of fans ranking him their favorite driver. Pato O’Ward was in second place with particularly high youth fan voting and was voted number one by female fans. In third place was Helio Castroneves, followed by Scott Dixon. Alexander Rossi was the top-ranked American driver, voted fifth overall.
- The Indianapolis 500 (58.8%), Indianapolis Road Course (31.3%), Mid Ohio (19.0%), Road America (16.8%), and St. Petersburg (15.0%) are the top 5 most attended races.
additional findings
For the complete survey, you can download the PDF https://global-indycar-fan-survey-2022.motorsport.com,
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