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On Wednesday, Facebook released a report about what content material was most seen by folks within the US final quarter. It was the primary time it had launched such a report. But according to The New York Times, Facebook was engaged on an analogous report for the primary quarter of 2021 that it opted to not share as a result of it might need mirrored poorly on the corporate.
The New York Times, which obtained a duplicate of the report, says that the most-viewed hyperlink within the first quarter had a headline that might promote COVID-19 vaccine hesitancy, which has been an issue on the social media platform. The headline learn, “A ‘healthy’ doctor died two weeks after getting a COVID-19 vaccine; CDC is investigating why.” The article was printed by The South Florida Sun Sentinel and republished by The Chicago Tribune, The New York Times says.
Facebook was engaged on releasing this report, however executives, together with Alex Schultz, Facebook’s CMO and VP of analytics, apparently “debated whether it would cause a public relations problem, according to the internal emails” and finally determined to not publish it, The New York Times reported.
“We considered making the report public earlier but since we knew the attention it would garner, exactly as we saw this week, there were fixes to the system we wanted to make,” Facebook spokesman Andy Stone stated in a press release. Stone additionally clarified Schultz’s opinion on if Facebook ought to launch the report, saying that Schultz “advocated for putting out the report.”
It’s been a busy week for Facebook. In addition to publishing the report concerning the top-viewed posts, it has additionally needed to cope with an amended antitrust complaint filed towards the corporate by the Federal Trade Commission.
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