Another signal of podcast fatigue after the pandemic


Wonder! I had a little bit of a trip break, so I’m again for a two-day stint earlier than flying once more on Thursday. TL of my journey; DR is that Sweden is nice – let’s all go over there and take our 4 week summer time trip and eat princess cake,

It’s a sluggish week within the podcast world, however Jake has kindly helped me compile some information (simply kidding, he favored it 75 %).

Plus, I’ll be within the podcast motion subsequent week! Give me a shout in the event you’ll be there too.

Report: Latino month-to-month podcast listenership declines

After growing considerably in 2021, the variety of Latino Americans listening to podcasts has stalled, in accordance with a new report From Edison Research and Libsin. However, the findings additionally demonstrated a considerable demand for Spanish-language content material.

In 2021, Edison and Libsin reported that 36 % of Latinos within the US take heed to podcasts month-to-month, a large enhance of 44 % from a yr earlier. This yr the determine has come all the way down to 34 per cent. Gabriel Soto, senior director of analysis at Edison, stated this probably represents a generalization after the pandemic hit, moderately than proof of a continued decline. Edison reported a lower in podcast listening total initially of the yr, which returned to regular when researchers checked back last month, It is feasible that this dip can be momentary as habits develop after the pandemic.

One shiny spot, nonetheless, is that 59 % of these surveyed stated they’ve listened to a podcast earlier than, a three-digit enhance since 2021. It’s not fairly as excessive as final yr’s six-point enhance, but it surely’s higher than nothing!

Better promotion of Spanish language content material may also help improve listening amongst Latinos. A 3rd of respondents stated they listened to a Spanish-language podcast. It’s not at all times straightforward for American listeners to seek out podcasts in Spanish and podcast platforms can comply with Netflix’s mannequin of selling content material in several languages, stated Elsie Escobar, group supervisor at LibSyn and co-founder of She Podcasts. And it is not simply restricted to reveals – most survey members stated they like putting advertisements in each English and Spanish.

The survey additionally requested respondents which Latino music artists they want to host podcasts on. Shakira, together with Jennifer Lopez and Selena Gomez, took the primary spot with 44 % approval. Rev it up, individuals!

Now, to Jake (thanks, Jake!!)

LibSyn Extends Its Advertising Reach With Another Acquisition

Libsine is on a shopping for spree, and now the corporate is taking steps to develop its attain in Europe. The firm introduced this morning that it has reached a deal to accumulate podcast promoting and internet hosting agency Julep Media, which Liebsin says is “Germany’s largest independent platform for podcast advertising.” Julep will likely be built-in with Advertisecast and assist develop the service throughout Europe. A value for the deal was not introduced. Julep’s management group will stay on the board for not less than three years, and its CEO, Stephen Hope, will play an prolonged function in supporting AdvertisementCast’s worldwide progress.

I’m much less within the particulars of this particular deal, although, so I’m pointing at it in broad strokes. Libsyn is scoping firm after firm in an effort to construct an even bigger presence in podcast promoting. The firm purchased AdvertiseCast in March 2021. That buy—of a platform that provides self-serve advert shopping for—appears to have been the idea for a lot of what is to return. Libsin scooped up components of Podgo, which added advertisers and podcasters in November 2021; Then, it purchased Podcast Ad Reps, an promoting gross sales firm in February 2022. Both have been added to AdvertiseCast. The variety of podcasts on AdForged’s community has greater than doubled for the reason that unique acquisition, so one thing is clearly within the works.

QCode goes unscripted

QCode is increasing from high-touch, star-studded reveals to unscripted discuss collection. The manufacturing firm introduced Monday that it’s kicking off that effort with three collection: a “comedic true crime podcast,” a relationship recommendation present, and an improv present. The firm can be bringing some already established current collection to its community, together with a science collection about animal assaults and a popular culture present.

This is a big shift for QCode and indicators a unique method to constructing IP. It will even current a brand new problem to getting individuals into its collection – these reveals do not function huge names, whereas Qcode’s screenplay contains actors akin to Brian Cox, Chlo Grace Moretz, and Gina Rodriguez. Matthew McConaughey is taking part in a canine in a QCode present! Of course we’ll hear!

Spotify turns remark sections into podcast sections

Spotify is testing a singular new method to person feedback: Record them. as Viewed by techcrunch, the app has added the flexibility to reply to playlists contained in the app with recordings, which will likely be posted as podcasts. You may also edit the clip and add music on high of it.

I do not consider it will take advantage of coherent remark part, however I like the probabilities right here. I can think about how cool this could be for a podcast, permitting hosts to get listeners’ feedback on an episode and perhaps even work them into later reveals. I’m simply guessing for now, although. The function appears extraordinarily restricted at this level, and there is no assure Spotify will roll it out extra broadly, not to mention develop what it is able to. For now, the function is offered in Vietnam, and Spotify calls it a “limited trial.”

that is it for right this moment! See you all subsequent week forward of the Podcast Movement (which is in Dallas in August!!).


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